Self-titled is a creative agency based in Melbourne, using design, art direction, and digital communication to help build brands and solve business problems for clients of all sizes and across all industries.

Self-titled were responsible for creating the Notel brand. From naming and visual identity through to website design and development. Self-titled also consulted on architecture and art installation.



Ettitude is a Melbourne based, sustainable lifestyle label offering high quality, modern, minimalistic bedding and homewares. Created by Phoebe Yu in 2008, Ettitude is based on the belief that bedding should be healthy, good quality and affordable as we spend 1/3 of our lives in bed.

All Notel Airstream’s feature pure organic bamboo lyocell  sheets, completely grown and produced without the use of harmful chemicals.

Ettitude also have a new Bamboo Charcoal Collection which is their original bamboo fabric blended with charcoal powder to help absorb odour and moisture, which we hope to be sporting in the new year!


Ash Keating

Working within an expanded contemporary field, through painting, performance, sculpture, video and intervention, Melbourne artist Ash Keating is best known for his large scale outdoor murals created with paint filled fire extinguishers.

Ash has created the huge site specific external mural at Notel as well as several other smaller interventions. Ash’s painting practice is as much about the performance and process of painting, the remaining piece a document of the performance.


Colonial Brewery Co.

Colonial Brewery was born in the blissful mecca of  Margaret River WA, where life is uncomplicated. And that’s the philosophy behind the Colonial Brewing Company. An uncomplicated full of character range of beers and cider and they fit perfectly in our minibar!


Notel is currently accepting expressions of interest from both corporate sponsors and also local producers and suppliers.

Notel is all about celebrating the local. Potential partners will need to be Melbourne based and at their top of their game.

For more information email