Self-titled is a creative agency based in Melbourne, using design, art direction, and digital communication to help build brands and solve business problems for clients of all sizes and across all industries.

Self-titled were responsible for creating the Notel brand. From naming and visual identity through to website design and development. Self-titled also consulted on architecture and art installation.



Ettitude is a Melbourne based, sustainable lifestyle label offering high quality, modern, minimalistic bedding and homewares. Created by Phoebe Yu in 2008, Ettitude is based on the belief that bedding should be healthy, good quality and affordable as we spend 1/3 of our lives in bed.

All Notel Airstream’s feature pure organic bamboo lyocell  sheets, completely grown and produced without the use of harmful chemicals.

Ettitude also have a new Bamboo Charcoal Collection which is their original bamboo fabric blended with charcoal powder to help absorb odour and moisture, which we hope to be sporting in the new year!


Ash Keating

Working within an expanded contemporary field, through painting, performance, sculpture, video and intervention, Melbourne artist Ash Keating is best known for his large scale outdoor murals created with paint filled fire extinguishers.

Ash has created the huge site specific external mural at Notel as well as several other smaller interventions. Ash’s painting practice is as much about the performance and process of painting, the remaining piece a document of the performance.


Colonial Brewing Co.

Colonial Brewing Co

Born in the blissful mecca of Margaret River WA, and more recently setting up shop in Port Melbourne, Colonial Brewing Co believes in keeping things uncomplicated. And even as they grow, they retain that mantra. With an uncomplicated, but full of character, range of beers and cider that go where you go and do what you did – and they fit perfectly in our minibar! Because life is better uncomplicated.

Colonial Brewing Co. Public Bar

Just a stone’s throw away from the Melbourne CBD, CBCo Public Bar has become Port Melbourne’s favourite watering hole, dishing up the very best of food truck-style food but prepped, cooked and served in-house. The impressive space with, both indoor and outdoor beer gardens, offers spectacular views throughout the entire working brewery. Stop by on a Thursday or Friday and watch the brewers in action whilst sipping cold beer fresh from the tanks.


Carman’s is Australia’s favourite muesli and nutritious snacking brand. For over 25 years, they’ve been creating delight every day with a delicious range made right here in Australia, and loved around the world.

Using the most wholesome ingredients, their goal is to ensure everyone can enjoy delicious and healthy Carman’s products. We hope the bars in your trailers are the perfect pick me up!


Notel is currently accepting expressions of interest from both corporate sponsors and also local producers and suppliers.

Notel is all about celebrating the local. Potential partners will need to be Melbourne based and at their top of their game.

For more information email